The Importance of Clear and Precise Values and Mission Statements for Businesses

May 17, 2023

A business's values and mission statements are two of the most important documents it can have. They define the company's purpose, its core beliefs, and how it wants to be perceived by the world. When these statements are clear and precise, they can help businesses in a number of ways.

Why are values and mission statements important?

There are many reasons why businesses need clear and precise values and mission statements. Here are a few of the most important:

They help to guide decision-making. When employees know what the company's values are, they can make decisions that are in line with those values. This can help to ensure that the company is always moving in the right direction.
They help to attract and retain top talent. Employees want to work for companies that share their values. When a company has clear and concise values, it can attract and retain top talent who are aligned with the company's mission.
They help to build customer loyalty. Customers want to do business with companies that they can trust. When a company has clear and concise values, it can build customer loyalty by demonstrating that it is a company that they can believe in.

How to create clear and precise values and mission statements

The best way to create clear and precise values and mission statements is to use the "why, what, and how" method.

Why: This is the company's purpose. Why does the company exist? What is its reason for being?
What: This is what the company does. What products or services does the company offer?
How: This is how the company does what it does. What are the company's core values? How does the company want to be perceived by the world?

Once you have answered these questions, you can start to write your values and mission statements. Be sure to keep your statements short, simple, and easy to remember.

How the vision and mission should relate to the company values

The vision and mission statements should be closely aligned with the company's values. The vision statement should be a long-term goal that the company aspires to achieve. The mission statement should be a more specific statement of what the company does and why it exists. Both statements should be consistent with the company's values.