Are You Marketing with a Fishing Hook… or Just Throwing a Net and Hoping for the Best?
Let’s talk about marketing — the thing every small business is doing… and half of them secretly hate.
Here’s the classic line I hear all the time:
“Yeah, we’re doing marketing. We’ve got some posts going out, boosted an ad last month, and we printed some flyers a while back.”
Cool. But here’s the question:
Where did your last 5 great clients actually come from?
Cue awkward silence.
Marketing Without a Plan Is Like Fishing Blindfolded
You can be doing all the things — posting daily, boosting ads, tweaking your website, handing out brochures at networking events…
But if you don’t know:
- Who you're trying to reach
- Where they actually are
- What they care about
- And whether your message is even landing…
Then you’re not marketing.
You’re just staying busy.
It’s like casting a giant net into the ocean with no idea what you’re trying to catch — or if there’s even anything in the water.
The Smart Way to Fish: Hook, Bait, Timing, and Location
Let’s flip the analogy.
Imagine walking down to the right fishing spot, at the right time of day, with the right bait and a sharp hook.
You know what you’re trying to catch.
You’ve chosen the tools for the job.
And when you cast — it’s on purpose.
That’s how smart marketing works.
It’s not about doing more — it’s about doing what works.
It’s about clarity over chaos.
Unfocused Marketing Doesn’t Just Waste Money — It Kills Momentum
Here’s what poor marketing really costs you:
- Time spent chasing bad-fit leads
- Money burnt on ads that go nowhere
- Energy wasted rewriting content that never converts
- Confidence knocked when no one responds
Meanwhile, the right customers are still out there — they just haven’t heard the right message in the right place.
The Moment Your Message Lands, Everything Changes
When your marketing speaks directly to the people you’re meant to serve:
- They get it
- They trust you
- They’re more willing to pay
- And they tell others
It’s not magic.
It’s alignment.
And when it happens, marketing starts to feel easier — not because you’re working harder, but because it’s finally working.
Want to See What’s Working and What’s Just Noise? Start Here:
Take 10 minutes and answer these 3 questions:
- Where do your best leads come from right now?
- How much time or money does it take to get one?
- Do they actually convert… or just enquire and disappear?
If your answers are fuzzy, don’t panic — that’s your signal to realign.
Because throwing content out randomly and calling it “strategy” is just expensive guessing.