All Businesses are Problem Solvers

At their core, all businesses are problem solvers. They provide solutions to problems that people have, and they do so in a way that is more efficient or effective than the customer could do on their own.

For example, a lawn mowing business solves the problem of having to mow your own lawn. This is a task that many people don't have the time or the energy to do, and it can be difficult to do well. A lawn mowing business can provide a quick, professional, and affordable solution to this problem.

Another example is a financial planner. Financial planners solve the problem of managing your finances. This is a complex task that requires a lot of knowledge and expertise. A financial planner can help you to make sound financial decisions, save for retirement, and reach your financial goals.

In order to be successful, businesses need to focus on the problems that their customers are facing. They need to understand the pain points that their customers are experiencing, and they need to develop solutions that will alleviate those pain points.

The value of the solution must be greater than the problem which the person is experiencing. This means that the solution must provide a significant benefit to the customer, and it must be worth more than the cost of the solution.

For example, a lawn mowing business might charge \$50 to mow a lawn. This is a fair price, because the customer is saving themselves the time and effort of mowing their own lawn. The customer is also getting a professional-quality lawn, which they might not be able to achieve if they mowed their own lawn.

In the case of a financial planner, the value of the solution is even greater. A financial planner can help you to save thousands of dollars in taxes, and they can help you to reach your financial goals years ahead of schedule. The value of these services is far greater than the cost of hiring a financial planner.

If you are thinking about starting a business, it is important to remember that your business is a problem solver. You are providing a solution to a problem that your customers are facing. If you can do this, you will be well on your way to success.