If You Can’t Describe Your Ideal Customer in 60 Seconds, You’ve Got a Problem
A lot of small business owners make this mistake: They try to appeal to as many people as possible. “More reach = more sales,” right? Wrong.
Are You Charging Enough — Or Just Running a Very Stressful Charity (for the tax department)?
If you don’t know how much your business needs to make per hour to stay afloat, you might be working for free. Or worse — paying to be in business.
The Difference Between a Cash Flow Forecast, Budget, and Profit and Loss
Cash flow, budget, and profit and loss are three essential financial tools for businesses of all sizes
The Importance of Colour in Business Branding
Colour is a powerful tool that can be used to create a memorable and effective brand identity
How Systems and SOPs Can Reduce Costs and Increase Profits
Systems and SOPs can help businesses to improve efficiency, quality, and consistency, which can lead to significant savings.
The Importance of Identifying Your Top 3 Selling Products or Services
These products or services are already resonating with your customers, so they can give you valuable insights into who they are and what they need.
The Importance of Clear and Precise Values and Mission Statements for Businesses
A business's values and mission statements are two of the most important documents it can have
How to Use a Profit and Loss Statement to Analyze Your Business
Aa P&L statement can help you to see where your money is going and identify areas where you may be able to cut costs.
Why Are Clear and Precise Values Important for Businesses?
Clear and precise values are important for businesses because they provide a foundation for decision-making, guide employee behavior, and help attract and retain customers.
Why You Need to Create a Target Avatar for Your Business
A target avatar is a fictional representation of your ideal customer.
How to Read a Profit and Loss Statement and Improve Your Business
A profit and loss statement (P&L) is a financial statement that shows a company's revenues, costs, expenses, and net profit for a certain period of time
The Benefits of Conducting a Competitor Analysis
In today's competitive marketplace, it is more important than ever to stay ahead of the curve. One way to do this is by conducting a competitor analysis.
The Importance of a Marketing Plan
In today's competitive marketplace, it's more important than ever for business owners to have a solid marketing plan in place
Business Plan vs. Strategic Plan: What's the Difference?
We have all heard of business plans and strategic plans but what is the difference?
Strategic Planning - How to Create a Strategic Plan That Gets Results
Do you want to create a strategic plan that will help your business achieve its goals?
All Businesses are Problem Solvers
At their core, all businesses are problem solvers. They provide solutions to problems that people have.
The 5 Levels of Buyer Awareness and How to Use Them to Attract and Sell to More Customers
The 5 Levels of Buyer Awareness and How to Use Them to Attract and Sell to More Customers
The Importance of Having a Business Strategy
In today's competitive marketplace, it's more important than ever for businesses to have a clear and well-defined strategy.
Why Your Small Business Should Utilise Email Marketing
Email marketing is one of the most effective marketing channels for small businesses.
Common reasons businesses fail
Starting and running a successful business is not an easy task, but understanding these pitfalls can significantly increase your chances of success.
The benefits of having an online presence
In today's digital age, it is more important than ever for small businesses to have an online presence.