It’s like casting a giant net into the ocean with no idea what you’re trying to catch — or if there’s even anything in the water.

A lot of small business owners make this mistake: They try to appeal to as many people as possible. “More reach = more sales,” right? Wrong.

Colour is a powerful tool that can be used to create a memorable and effective brand identity

These products or services are already resonating with your customers, so they can give you valuable insights into who they are and what they need.

A target avatar is a fictional representation of your ideal customer.

In today's competitive marketplace, it's more important than ever for business owners to have a solid marketing plan in place

The 5 Levels of Buyer Awareness and How to Use Them to Attract and Sell to More Customers